Saturday, March 20, 2010

Search Engine Marketing

Search Engine Marketing

Without search engine marketing, a website counts for very little. A company could have a brilliant website that has some of the most well written content on the entire World Wide Web. At the same time, that same company might not be generating any traffic at all to that website. The reason is that they need to be savvier as to their search engine marketing campaign

As with Search Engine Marketing, there are three main methods: Search Engine Optimization (SEO), pay per click advertising and paid inclusion.

Organic versus Sponsored

Studies have shown that 75% or more of all search engine users prefer clicking on the "organic" results in the left portion of the search engines versus the sponsored listings found on the right.

The main purpose of 3S Web Consulting is positioning our client's websites at the top of the organic rankings .

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